Amazon has invested billions of dollars to ensure packages get to customers on time amid an acute labor shortage and supply-chain bottlenecks. The increase announced Thursday is the first since 2018. “Despite the option to pause and re-start monthly membership, our data suggests that only a very small percentage truly cherry-pick their Amazon Prime months.” “Even though monthly members pay somewhat more on an annual basis, members like that they have a smaller cash outlay and the perceived flexibility,” said Josh Lowitz, CIRP’s co-founder.

The strategy worked, and 52% of subscribers now pay each month, according to Consumer Intelligence Research Partners.Įven though they pay more, monthly subscribers are almost as loyal as annual members, with about 97% of them likely to renew compared with 99% for their counterparts, said the Chicago research firm, which conducts quarterly surveys.

The company introduced the monthly subscription in 2016 to attract more middle- and low-income shoppers. That’s because they pay each month, a fee that’s rising to $14.99 from $12.99. Peloton’s Famous Instructors, Who Can Make Upwards of $500,000 a Year, Escape Layoffsīyron Allen Says He’s Preparing Bid for NFL’s Denver BroncosĭOJ Seizes $3.6 Billion in Bitcoin Stolen in Bitfinex Hack

We’re Fine Without Facebook, German and French Ministers Say Amazon Is Raising Base Salary Cap to $350,000 From $160,000

Amazon prime membership cost