Once the game launched, an additional amount of 50,000 $ will be spend on marketing, 50% during the first 6 months and 50% for the following 12 months, mainly funded from the net profit of the sales.The total amount is planned at 250,000 $ (initial amount) plus 25% of the sales during year 2 and 3, for a total of 469,187 $ The debt owed to the publisher will be totally cleared at the end of year 3.The portion of the revenue going to publisher is estimated at the full amount of the loan plus 25% of the sales during years 2 and 3.The average discount of the sale is forecasted at 30%.The proportion of games sold at a discount compared to the total number of copies sold is planned at 25%.A Steam Commission of 30% of the sales is planned for each sale.The sales distribution of these 73,940 sales has been based on the Product Life Cycle theory.

The number of copies sold by the end of Year 3 will be 73,940.An amount of 250,000 $ will be raised from a publisher or investors to develop and market Empy.

The following assumptions were made in order to build the financial planning: We summarize here the objectives of the marketing plan which will be detailed below. This marketing plan is based on traditional mechanics as well as the marketing mix (4 P’s), personalized in the specific context of the video game industry. In summary, this section will answer the question and not only for indie games, but for games generally. We also covered this particular topic in another lengthy guide/article, the (Indie) Video Game Marketing Plan – Stand Out in a Crowded Marketplace that you could read in parallel to complete this section of your business plan. We think you should complete most or even all of the subsections below that make up the marketing plan. In some cases, our clients sometimes start with a strategic marketing plan before writing the rest of the business plan. This is also why a large proportion of developers fail their goals. Why? Because even with the best product in hand, studios that neglect the means to reach their customers and build a community of gamers are doomed to failure.

How to create your own game studio